ABOUT
FITBERRY®
FITBERRY began as a passion project in 2021 with a goal to create clothing that feels like home. Founded by couple team Malin and Arnold, FITBERRY is transforming into a branch leading loungewear brand.
Our journey started with our beloved limited edition oversized sweats, which quickly became a community favorite for its perfect oversized fit, unique color schemes and unmatched quality and comfort.
The overwhelming response to our oversized sweat release inspired us to develop our capsules, all while staying true to our core values of quality, creativity and individuality. We’ve expanded from those early days to offer a wider range of modern loungewear, each piece designed with care and a commitment to quality. As we grew, so did our community. A loyal group of customers who continue to support and inspire us and for that we are forever grateful♥
Behind the name
The name FITBERRY represents the core of our philosophy blending two key elements:
FIT: Our clothing is designed to fit seamlessly into your life. Offering comfort, versatility and ease in every piece. Whether you're relaxing or on the go, FITBERRY pieces are made to move with you providing the perfect fit for any occasion.
BERRY: Like berries, our capsules are fresh, vibrant and unique. Each drop offers something special, a pop of creativity and individuality that sets our designs apart. Just as berries come in different varieties, our exclusive capsules bring diversity and color to your wardrobe.
Love, FITBERRY
@fitberrysports
FITBERRY® Registered Company
All products and designs of FITBERRY® are protected under trademark, design protection and intellectual property laws. Our exclusive collections, including all artwork, logos and color schemes, are original creations of FITBERRY® and cannot be copied or reproduced without explicit permission. They are available exclusively on our official website and a few carefully selected stores.
We take infringement seriously and any unauthorized use or reproduction of our intellectual property will result in an obligation to pay damages and compensation.
OUR STORY
TO BE CONTINUED..
Our story isn’t finished. New capsules, fresh ideas and future collabs are in the works.
2026 - JUNE
In June, we gathered at Villa Heftye in Oslo for a summer evening with FITBERRY, bringing together friends of the brand, collaborators, creators and people who continue to inspire us.
An evening filled with good food, summer drinks, music and conversations, celebrating the community that has grown around FITBERRY. One of those summer nights we wish we could relive all over again.
2026 - JUNE
In June, we opened the doors to our FITBERRY Summer Pop-Up. A space created to bring our summer universe to life. What started as an idea months earlier turned into one of our most memorable weekends, with queues stretching outside and so many of you waiting for hours to come in.
Seeing our community together, trying on the collection, finding their summer favourites and spending the day with us was the best start to the summer.
2026 - JANUARY
In January, we brought FITBERRY to NK Stockholm for our very first pop-up in the heart of the city. Stepping into one of Scandinavia's most iconic departement stores was a milestone moment, and a reminder of how far this journey has taken us.
2025 - OCTOBER
In October, we travelled to New York to shoot what would become one of our most memorable collections to date. For a small, independent brand built from scratch, creating a campaign in the heart of New York was more than a project, it was a dream we’ve carried with us since the beginning.
Fronted by Josefin Svanberg and Moa Mattsson, two women who inspire us and our community.
2025 - JUNE
We hosted an intimate runway event to unveil the SS25 summer drop in collaboration with Norwegian brand Berg-Larsen. A huge pinch me moment for the whole team.
2024 - NOVEMBER
In 2024, we brought FITBERRY to life with two unforgettable pop-up stores. Our community lined up, some for hours before the doors even opened. Meeting so many of you, from loyal customers to new faces, was both humbling and inspiring. These events reminded us why we do what we do and left us eager for the next chance to meet you in person.
2024 - JANUARY
Our first sell-out moment. Our Lounge Club drop sold out within minutes of release, a defining moment that changed the trajectory of FITBERRY forever.
2023 - MAY
Our health club sweatsuit drop became our first best seller. What started as a small passion project soon reached far beyond our living room, confirming that our take on elevated loungewear spoke to a wider audience.
2022 - FEBRUARY
Established from a living room in 2021, couple Malin & Arnold have been building FITBERRY ever since. We launched our first FITBERRY products in February 2022.